Have you ever wondered about how Omnisend Pricing stacks up in 2023 and what businesses can expect from their range of options?
With the e-commerce landscape continually evolving, businesses need a reliable and efficient email marketing tool to keep up.
Omnisend has emerged as a top contender, offering tailored solutions for various business needs.
Here, we’ll take a deep dive into the intricacies of Omnisend Pricing, shedding light on their 2023 pricing plans and helping you make an informed decision for your enterprise.
Whether you’re a startup or an established brand, understanding Omnisend’s offerings can give you a competitive edge.
What Is Omnisend?
Omnisend is a marketing automation platform primarily designed for e-commerce businesses. It provides a suite of tools to streamline and enhance various aspects of email marketing and other omnichannel marketing activities.
With its user-friendly interface, businesses can create and automate marketing campaigns, segment their audience, and customize their communication strategies.
Omnisend stands out for its integration capabilities with popular e-commerce platforms like Shopify, and WooCommerce, allowing for ideal synchronization of customer data and facilitating tailored marketing.
With features like cart abandonment emails, product recommendations, and customer re-engagement campaigns, Omnisend aims to help e-commerce businesses boost sales and improve customer retention.
What Are the Omnisend Features?
Omnisend offers a range of powerful features designed to enhance e-commerce marketing efforts:
1. Email Campaigns: Create and send personalized email campaigns tailored to customer behaviors, preferences, and interactions.
2. Automation Workflows: Set up automated workflows for various scenarios, such as welcome emails, cart abandonment reminders, and order follow-ups.
3. Segmentation: Divide your audience into targeted segments based on attributes like purchase history, browsing behavior, and engagement level.
4. SMS and MMS Marketing: Reach customers through text messages, allowing for immediate and direct communication.
5. Forms and Popups: Capture leads and grow your subscriber list using customizable forms and popups on your website.
6. Product Recommendations: Suggest relevant products to individual customers based on their preferences and buying history.
7. A/B Testing: Test different elements of your campaigns to optimize subject lines, content, and visuals for better performance.
8. Reporting and Analytics: Gain insights into campaign effectiveness, open rates, click-through rates, and customer engagement with detailed analytics.
9. Integration: Seamlessly integrates with popular e-commerce platforms to sync customer data and enhance targeting accuracy.
10. Audience Synchronization: Ensure consistent customer data across your tech stack by synchronizing contacts and interactions.
These features collectively empower businesses to engage customers at every stage of their journey, boosting conversions and fostering long-lasting customer relationships.
What Are the Basics of Omnisend Pricing?
When it comes to eCommerce marketing automation, Omnisend’s pricing structure offers a variety of plans to suit businesses at different stages of growth.
Let’s now look into the fundamentals of Omnisend’s pricing, shedding light on its key features and affordability –
Affordable Entry Point
Starting at a mere $16 per month, Omnisend’s paid bundles provide impressive value for businesses seeking efficient marketing automation solutions.
This budget-friendly entry point makes it an attractive option for both startups and established enterprises.
Positive Reputation and Client Satisfaction
Omnisend has garnered a strong reputation in the market, backed by glowing online reviews from its satisfied clients.
These endorsements highlight the platform’s effectiveness and user-friendly features, making it a reliable choice for eCommerce marketing needs.
Inclusive and Flexible Trial Options
Omnisend sets itself apart with its inclusive trial offerings. The platform provides a substantial free trial that encompasses features up to the Pro level.
A forever free service tier also caters to those looking to explore the platform’s capabilities without a financial commitment.
Client-Centric Approach
With monthly email send limits that outperform competitors like Klaviyo, Omnisend ensures that businesses get the most out of their chosen plan.
The platform’s client-centric approach and focus on affordability provide a competitive advantage in the eCommerce marketing automation landscape.
Tailored Plans for Varied Needs
Omnisend’s pricing strategy encompasses three distinct plans: Free, Standard, and Pro.
While these plans offer the same feature set, they differ in the number of SMS and email messages that can be sent per month and the audience size they cater to.
Omnisend’s pricing model offers an array of plans designed to accommodate the diverse needs and budgets of businesses.
Whether you’re a small startup or an established brand, understanding Omnisend’s pricing structure empowers you to make informed decisions that align with your marketing goals and growth trajectory.
What Is the Difference Between a Free Trial and a Free Tier in Omnisend Pricing?
It’s important to distinguish between Omnisend’s FREE TRIAL and FREE TIER offerings, as they cater to different needs and usage scenarios.
Let’s analyze the contrast between these two options using a comparative table:
| Feature | Free Trial | Free Tier |
| Duration | 14 days | Not time-limited |
| Access Level | Up to and including Pro level features | Limited functions |
| Included Features | Full feature access | Basic email marketing package |
| SMS Sending Limit | Unlimited | Up to 15,000 SMS per month |
| Segmentation | Full segmentation capabilities | Basic segmentation capabilities |
| Website Tracking | Month’s worth of website data tracking | Month’s worth of website data tracking |
| Creation Tools | Sign-up forms, pop-up ads, landing pages | Sign-up forms, pop-up ads, landing pages |
| Reporting | Full functional reporting dashboard | Full functional reporting dashboard |
| Integrations | Integration via Zapier | Integration via Zapier |
The FREE TRIAL, lasting 14 days, offers comprehensive access to Omnisend’s features up to the Pro level. The FREE TIER provides a more limited set of functions.
While the free edition is a robust option for basic email marketing, it lacks certain critical features.
For instance, in the FREE TIER, you can send up to 15,000 SMS per month, but automated workflows, additional channels like SMS/MMS, and customer service are unavailable.
For those just starting out, the FREE TIER can be an effective way to dip your toes into eCommerce email marketing.
Keep in mind that, despite its appealing features, you might outgrow the sending limit relatively quickly as your business expands.
What Are the 3 Pricing Plans of Omnisend in 2023?
Omnisend, a comprehensive marketing automation software tailored for online businesses, presents a variety of pricing plans to cater to the evolving needs of different organizations.
Let’s explore the three main pricing tiers –
1. Free Plan
| Monthly Cost | $0 |
| Contacts | Up to 250 |
| Emails | 500 per month |
| SMS | Up to 60 |
| Web Push | Up to 500 |
Features Included
- Professional email templates
- Pre-built automation and workflows
- Popups and signup forms
- Unlimited segmentation
- Sales and performance reports
- A/B testing
- 24/7 email and live chat support
2. Standard Plan
| Monthly Cost | $16 |
| Contacts | Up to 500 |
| Emails | 6000 per month |
| SMS | Up to 60 |
| Web Push | Unlimited |
Features Included
- Everything in Free Plan, plus
- Customer success manager (additional cost)
3. Pro Plan
| Monthly Cost | $59 |
| Contacts | Up to 500 |
| Emails | Unlimited |
| SMS | Up to 3933 |
| Web Push | Unlimited |
Features Included
- Everything in Standard Plan, plus
- Advanced reporting
- Customer success manager (additional cost)
- 24/7 priority support
Omnisend’s 2023 pricing plans offer a comprehensive range of options, each catering to specific needs and growth stages.
From the Standard package, which unlocks essential automation capabilities, to the Pro plan, which empowers omnichannel marketing, and finally, the Enterprise plan, which caters to large-scale customization, businesses can choose the plan that aligns best with their marketing goals and aspirations.
What Is Involved in Custom Omnisend Pricing?
Omnisend’s website doesn’t openly display the pricing for the Enterprise Package; it simply mentions “custom pricing.”
External sources, including third-party review sites and Omnisend partners like Shopify, suggest a price point of $2,000 per month for this package.
Despite the custom pricing, the Enterprise Package offers straightforward benefits that can greatly enhance your marketing efforts:
- Limitless Subscribers and Emails: Enjoy the flexibility of limitless subscribers and emails, subject to fair use policies.
- SMS Costs: Similar to other plans, you’ll be charged for SMS texts, but Facebook Messenger is exempt.
- Unlimited Emails: Stand out with unlimited emails each month.
Additional Enhancements
Opting for the custom plan means unlocking all the features of the Pro plan and more:
- Seamlessly migrate your existing email accounts to Omnisend.
- Benefit from personalized support with a dedicated Customer Success Manager.
- Ensure optimal email deliverability with specialized support.
- Secure a dedicated IP address for your brand’s exclusive use.
Omnisend’s custom Enterprise Package offers businesses a tailored approach to marketing automation.
While the pricing isn’t openly advertised, the features and benefits it provides can be instrumental in meeting your unique marketing objectives.
Whether it’s migrating your email accounts, having a dedicated support manager, or securing a custom IP address, this plan is designed to elevate your marketing efforts to the next level.
What Are the Alternatives to Omnisend?
Various alternatives exist for businesses considering options beyond Omnisend.
Here are a few noteworthy choices:
1. Klaviyo
A popular choice among e-commerce businesses, Klaviyo offers advanced email marketing and automation tools.
It specializes in data-driven marketing, allowing businesses to personalize communications based on customer behaviors and preferences.
2. Mailchimp
Known for its user-friendly interface, Mailchimp provides a range of email marketing and automation features.
It caters to businesses of all sizes, offering customizable templates, automation workflows, and detailed analytics.
ActiveCampaign combines email marketing with CRM and sales automation features.
It’s well-suited for businesses looking to integrate their marketing efforts with customer relationship management and sales processes.
4. HubSpot
HubSpot offers a comprehensive suite of marketing, sales, and customer service tools.
It provides automation capabilities, email marketing, and analytics, making it suitable for businesses aiming to manage their entire customer journey in one platform.
5. GetResponse
GetResponse is an all-in-one marketing platform that includes email marketing, automation, landing page creation, and more.
It’s known for its user-friendly interface and robust marketing automation features.
When considering alternatives to Omnisend, it’s essential to assess your business’s specific needs, budget, and the features that align with your marketing goals.
Each platform has its strengths and may be more suitable depending on your industry, audience, and the level of automation you require.
Supercharge Your Email Marketing with SaaS Development Tools
While Omnisend is essential for optimizing your email marketing strategy, it’s equally important to consider the broader ecosystem of SaaS development tools that can complement your efforts.
These tools can help you streamline your email marketing campaigns, enhance customer segmentation, and boost the overall effectiveness of your marketing strategies.
SaaS Development Tools for Email Marketing
Here, we have listed some of the popular and effective SaaS development tools that can affect your email marketing –
- Email Marketing Platforms (e.g., SendinBlue, Campaign Monitor): Create engaging email campaigns, track performance, and automate workflows.
- Marketing Automation Software (e.g., HubSpot, Marketo): Personalize interactions, set up automated workflows, and boost customer engagement.
- CRM Systems (e.g., Salesforce, Zoho CRM): Enhance customer data management and enable targeted email campaigns.
- Analytics and Reporting Tools (e.g., Google Analytics, Adobe Analytics): Gain deep insights into user behavior and email campaign performance.
- A/B Testing Software (e.g., Optimizely, VWO): Conduct A/B tests to identify effective content and subject lines.
- Content Creation Tools (e.g., Canva, Adobe Spark): Create visually appealing email content to captivate your audience.
- Social Media Management Platforms (e.g., Hootsuite, Buffer): Integrate email marketing with social media for a consistent brand message.
Are you ready to supercharge your SaaS development with the best tools? Then take a look at our in-depth article on top development tools for SaaS success!
Closing Remark
In the realm of eCommerce marketing automation, Omnisend Pricing stands as a beacon of tailored solutions.
From the accessible Standard plan to the powerful Pro option and the customizable Enterprise tier, businesses can find their ideal fit.
As you navigate the diverse landscape of pricing and features, remember that Omnisend empowers you to amplify your marketing endeavors with precision.
Choose the plan that aligns with your growth aspirations, and commence on a journey of enhanced engagement, conversions, and lasting customer relationships.
Uplift your marketing strategy with Omnisend Pricing today!
